Grappling with today’s Buyer’s Journey is the Secret to Win in B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant

By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the distinct

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B2B Marketing - Startup Marketing Consultant Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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B2B Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as other realities concerning modern B2B advertising. We discuss how the purchasing journey is now totally fragmented and also the manner in which community building can help marketing experts take back control of the ex

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